This piece was sent to horsemen and women in anticipation for Keeneland’s April Sale. It provided the full schedule for each day and described Keeneland’s hospitality during the sale. Subtle details like gold metallic ink and the personalized VIP card made invitees gain anticipation prior to the start of the sale.
Cornett Advertising
Credits:
Associate Creative Director - Chris Barnes
Graphic Designer - Taylor Jackson
Graphic Designer - Nicole Berry