In 2017, Lane’s End added the champion mare Stellar Wind to their consignment. Prior to the Keeneland November Sale, the team got to work promoting the mare through methods like out-of-home, valet sponsorships, clothing giveaways, digital ads, etc. When her time came to walk through the sales ring, Stellar Wind sold for $6 million.
Cornett Advertising
Credits:
Associate Creative Director - Chris Barnes
Graphic Designer - Taylor Jackson